Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: May 2022 – September 2022
Client: Papa Murphy’s
Mechanic: UGC and Sweepstakes – After registering their information, users could submit a written submission and optional photo of how they “hacked” a Papa Murphy’s product. A winning entry received $25,000 and a feature on the official PapaMurphys.com website. To keep users engaged during the judging interim period, the website hosted a sweepstakes for a chance to win a $50 Papa Murphy’s gift card.
Samantha Rabino 