Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: May 2022 – August 2022
Client: Cheetos
Mechanic: Instant Win – Users would buy participating Cheetos Mac ‘N Cheese products, upload a picture of their receipt with the product, and gain a chance to win product-themed swag. The prize pool included a hoodie, a phone case, a smart watch with a custom band, a neon light, a hammock, and a jumpsuit.
“Because Samie knew the website way better than us, we were efficient in our meeting and saved [the client] a difficult conversation.”
— Annie Rosol (Account Director at The Marketing Arm)
Samantha Rabino 