Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: May 2023 – July 2023
Client: Frito-Lay
Mechanic: Instant Win – Users would buy participating snack or beverage product, enter a UPC code and/or Bellmarker code, and gain a chance to play the Instant Win spin game to win prizes from either the “Travel” prize pool or the “Entertainment” prize pool. The prize pool included prizes from jetBlue, Carnival cruises, Great Wolf Lodge, StubHub, Go Bowling, Mall of America, and Regal cinemas.
“I couldn’t have asked for a better producer to go through the journey this website was.”
— Liz Lopez (Account Executive at The Marketing Arm)
Samantha Rabino 