Role: Digital Producer – I fostered collaboration between the promotion facilitators and agency creative teams to create this Instagram promotion. As a client facing producer, I set expectations for the process and created the website timeline for all involved parties to follow. Overseeing all steps of the promotion, I also handled financial documents (SOWs and Purchase Orders) related to fulfillment and procurement.
Promotion Live: August 2022
Client: Cheetos
Mechanic: Sweepstakes – Users who commented on the @Cheetos Instagram sweepstakes post had the chance to win a Cheetos Mac ‘N Cheese Mac Pack. The pack included brand themed school supplies, like a backpack, notebook, iPad, box product, and container.
Samantha Rabino 