Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: December 2021 – February 2022
Client: Frito-Lay
Mechanic: User-Generated Content Contest – After registering, users would submit their resolution of what they are “never gonna give up” in 2022 for a chance to win $1,000. The written response could optionally include a video.
“It was an absolute pleasure working with Samie. BFY was indeed a stressful project, but she managed it perfectly!”
— Dunya Bulut (Strategic Marketing Manager at ABA Automotive)
Samantha Rabino 