Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: June 2022 – August 2022
Client: Rice A Roni
Mechanic: Buy-Get – Users would buy participating Roni Heat & Eat products, enter the UPC code on the microsite, and instantly access an exclusive “Meal Maker” class. The website also included information about the Roni trolley tour with sampling events across the country.
Samantha Rabino 