Role: Digital Producer – I fostered collaboration between the developers and client to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: February 2023 – March 2023
Client: Frito-Lay
Mechanic: Instant Win and Sweepstakes – Users would buy a participating snack product, register on the website, enter the product’s UPC code and Bellmarker code, and see if they instantly won a $50 or $100 NBAStore.com gift card. All users who registered also entered the sweepstakes for a chance to attend one NBA 2023 Finals game with one guest.
Samantha Rabino 