Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: November 2022 – March 2023
Client: SunChips
Mechanic: Sweepstakes – During the 2022 Art Basel event, users could vote on their favorite artist via iPads at the live event. The three winners of this contest would design artwork for SunChips advertising and packaging on millions of SunChips bags. After a vote, users had the option to register their information and enter a sweepstakes for a chance to win a year’s worth of SunChips snacks. The website championed artists of diverse perspectives, including people of color and women.
“Samie did an amazing job leading the team to a successful launch. She truly handled every curveball, pivot, and what felt like non-stop urgent asks with such grace and had a team player mentality through it all. Without her flexibility, attention to detail, and very clear and constant communication to the team, this website launch would not have happened.”
— Jennifer Boughton (Account Director at The Marketing Arm)
Samantha Rabino 