Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: January 2022 – February 2022
Client: Papa Murphy’s
Mechanic: Sweepstakes – After registering their information, users entered a sweepstakes for a chance to win $10,000. Once they filled out their information, users received an email with a unique 35% off coupon code. The website also had a coupon code for 25% off an online order of $25 or more. Users could share a link to the website on Twitter for three additional sweepstakes entries.
Samantha Rabino 