Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: September 2022 – December 2022
Client: Papa Murphy’s
Mechanic: Instant Win and Sweepstakes – After registering their information, users entered a sweepstakes for a chance to win a $1,000 Ticketmaster e-gift card plus a $100 Papa Murphy’s digital gift card. From there, users had the option to play the Instant Win spin game for a chance to win a $50, $20, or $10 Fanatics digital gift card.
Samantha Rabino 