Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: September 2022 – December 2022
Client: Quaker
Mechanic: Instant Win and Sweepstakes – Users would buy participating Quaker products, register their information, and enter a UPC code daily for a chance to win. Every day, users had a chance to instantly win two tickets to their choice of one 2022/2023 regular-season NFL game within the United States. If a user entered three UPC codes, they would be entered into a sweepstakes for a chance to win two gran prize tickets to Super Bowl LVII plus round-trip airfare, hotel accommodations, and transportation to the game.
Samantha Rabino 