Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: March 2023 – April 2023
Client: Papa Murphy’s
Mechanic: Buy-Get – After registering their information, users received a coupon for 40% off a purchase of $15 or more on PapaMurphys.com. Users also had the opportunity to refer another user via a unique referral link. If a registrant entered their information through a referral link, the original referrer received a unique coupon code for 25% off a purchase of $25 or more on PapaMurphys.com.
Samantha Rabino 