Role: Digital Producer – I worked closely across the Papa Murphy’s developers and agency internal creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: June 2023 – August 2023
Client: Papa Murphy’s
Mechanic: Evergreen page – Intended to stay on the official Papa Murphy’s page and update with the seasons, the Hub of Hacks features different ways to “hack” Papa Murphy’s menu items. Each hack comes with detailed recipe steps for users to create at home.
Samantha Rabino 