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Night Shift
Role: Production Manager – As a production manager, I oversaw the VFX and Lighting departments (12 student artists total). I lead and managed the teams throughout the transition to working remotely due to Covid.
Project released: Winter 2020
Night Shift follows a curious and bouncy little girl as she awaits the presence of someone in the midst of the night. As she waits, she is whisked away by an ethereal Moon Woman for a magical night of play and together they dance among the clouds of the night’s sky.
It was wonderful to work with Filipina women co-directors on this project. With the Filipino characters and personal story of being raised by two parents working opposite shifts, this film remains etched in my heart.
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SunChipsArtSeen.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: November 2022 – March 2023
Client: SunChips
Mechanic: Sweepstakes – During the 2022 Art Basel event, users could vote on their favorite artist via iPads at the live event. The three winners of this contest would design artwork for SunChips advertising and packaging on millions of SunChips bags. After a vote, users had the option to register their information and enter a sweepstakes for a chance to win a year’s worth of SunChips snacks. The website championed artists of diverse perspectives, including people of color and women.
“Samie did an amazing job leading the team to a successful launch. She truly handled every curveball, pivot, and what felt like non-stop urgent asks with such grace and had a team player mentality through it all. Without her flexibility, attention to detail, and very clear and constant communication to the team, this website launch would not have happened.”
— Jennifer Boughton (Account Director at The Marketing Arm)
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ChipsNSips.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: May 2023 – July 2023
Client: Frito-Lay
Mechanic: Instant Win – Users would buy participating snack or beverage product, enter a UPC code and/or Bellmarker code, and gain a chance to play the Instant Win spin game to win prizes from either the “Travel” prize pool or the “Entertainment” prize pool. The prize pool included prizes from jetBlue, Carnival cruises, Great Wolf Lodge, StubHub, Go Bowling, Mall of America, and Regal cinemas.
“I couldn’t have asked for a better producer to go through the journey this website was.”
— Liz Lopez (Account Executive at The Marketing Arm)
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AGACAesthetics.com
Role: Web Producer – I worked closely with a small business owner to establish her first website in WordPress. I set expectations for the process and created the website timeline for all parties to follow. With Pinterest Board inspiration options, regular touchpoint meetings, and a set Quality Assurance process, I was able to create my client’s desired website style.
Live: October 2024
Client: AGAC Aesthetics and Wellness
Mechanic: Informational website
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PaceDFW.co
Role: Webmaster – I worked closely with leadership to establish PACE’s first website in Google Sites. As the sole website architect and designer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Live: January 2024
Client: Pilipino American Community Endeavor
Mechanic: Informational website
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aKDPhi Rebrand Teaser
Role: Creative Director – After being provided the new brand guidelines, I was asked to create a motion graphics teaser for the world’s largest, international, Asian-interest sorority, alpha Kappa Delta Phi. As the sole animator, I worked directly with the organization’s national board to create this video, which kicked off the public rebranding movement.
Project released: September 2020
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HackYourSummer.com
Role: Digital Producer – I worked closely across the Papa Murphy’s developers and agency internal creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: June 2023 – August 2023
Client: Papa Murphy’s
Mechanic: Evergreen page – Intended to stay on the official Papa Murphy’s page and update with the seasons, the Hub of Hacks features different ways to “hack” Papa Murphy’s menu items. Each hack comes with detailed recipe steps for users to create at home.
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SunChipsBlackBean.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: May 2023 – June 2023
Client: SunChips
Mechanic: Sweepstakes – Upon registration, users gained the chance to win SunChips Black Bean themed swag as well as SunChips snacks.
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Groovy Family
Personal project illustrated in Procreate.
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Your Body is a Garden Zine
About the Zine
Your Body is a Garden is a body-focused repetitive behavior (BFRB) awareness and charity zine centered around feel good themes of self-love, plants, BFRBs, and the physical body. Proceeds from the zine will go towards the The TLC Foundation for Body-Focused Repetitive Behaviors. The zine functioned as my senior honor’s thesis for undergraduate studies.
About the Process
The project was a labor of love. As the sole moderator, I assumed a number of roles for the zine: project manager, marketer, director, etc. Learning how to make a zine from scratch was a fun and challenging endeavor.
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FritosYellowstone.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: July 2023 – September 2023
Client: Frito-Lay
Mechanic: Sweepstakes – Users would enter their registration information and gain a chance to win prizes centered around the “Yellowstone” series.
Samantha Rabino 