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ChipsNSips.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: May 2023 – July 2023
Client: Frito-Lay
Mechanic: Instant Win – Users would buy participating snack or beverage product, enter a UPC code and/or Bellmarker code, and gain a chance to play the Instant Win spin game to win prizes from either the “Travel” prize pool or the “Entertainment” prize pool. The prize pool included prizes from jetBlue, Carnival cruises, Great Wolf Lodge, StubHub, Go Bowling, Mall of America, and Regal cinemas.
“I couldn’t have asked for a better producer to go through the journey this website was.”
— Liz Lopez (Account Executive at The Marketing Arm)
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Night Shift
Role: Production Manager – As a production manager, I oversaw the VFX and Lighting departments (12 student artists total). I lead and managed the teams throughout the transition to working remotely due to Covid.
Project released: Winter 2020
Night Shift follows a curious and bouncy little girl as she awaits the presence of someone in the midst of the night. As she waits, she is whisked away by an ethereal Moon Woman for a magical night of play and together they dance among the clouds of the night’s sky.
It was wonderful to work with Filipina women co-directors on this project. With the Filipino characters and personal story of being raised by two parents working opposite shifts, this film remains etched in my heart.
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SunChipsArtSeen.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: November 2022 – March 2023
Client: SunChips
Mechanic: Sweepstakes – During the 2022 Art Basel event, users could vote on their favorite artist via iPads at the live event. The three winners of this contest would design artwork for SunChips advertising and packaging on millions of SunChips bags. After a vote, users had the option to register their information and enter a sweepstakes for a chance to win a year’s worth of SunChips snacks. The website championed artists of diverse perspectives, including people of color and women.
“Samie did an amazing job leading the team to a successful launch. She truly handled every curveball, pivot, and what felt like non-stop urgent asks with such grace and had a team player mentality through it all. Without her flexibility, attention to detail, and very clear and constant communication to the team, this website launch would not have happened.”
— Jennifer Boughton (Account Director at The Marketing Arm)
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Stargazer
Role: Production Manager – As a production manager, I oversaw the Look Dev, Sound, Animation, and Marketing departments (26 student artists total). In conjunction with the sound department, I organized and facilitated the talent search, casting, and voice acting audition process for this award-winning short film.
Project released: Winter 2019
Stargazer is a sci-fi action animated short about two sisters flying their father’s vehicle, the Stargazer, in an attempt to escape the rule of an oppressive robotic alien regime.
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ATEC Arcade
Role: Creative Lead – Throughout this process, I helped determine a creative style that fit within the client’s wants and needs, managed a team of other student artists despite the strain of the pandemic, and helped animate an educational motion graphics video.
Project released: Summer 2020
This project was a series of 3 videos related to how the ATEC Undergraduate Advising Office can help students navigate their way through the School of ATEC. Each video was designed for a specific demographic of ATEC students: 1. incoming and prospective students, 2. current students, and 3. students who are about to graduate. The videos are intended to help advertise the services provided through the ATEC Advising Office and to help point students in the right direction regarding a broad range of topics.
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ScoreMoreFlavor.com
Role: Digital Producer – I fostered collaboration between the developers and client to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: February 2023 – March 2023
Client: Frito-Lay
Mechanic: Instant Win and Sweepstakes – Users would buy a participating snack product, register on the website, enter the product’s UPC code and Bellmarker code, and see if they instantly won a $50 or $100 NBAStore.com gift card. All users who registered also entered the sweepstakes for a chance to attend one NBA 2023 Finals game with one guest.
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TogetherWeTailbake.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: January 2022 – February 2022
Client: Papa Murphy’s
Mechanic: Sweepstakes – After registering their information, users entered a sweepstakes for a chance to win $10,000. Once they filled out their information, users received an email with a unique 35% off coupon code. The website also had a coupon code for 25% off an online order of $25 or more. Users could share a link to the website on Twitter for three additional sweepstakes entries.
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RufflesNBA2k.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: September 2022 – December 2022
Client: Ruffles
Mechanic: Landing Page – The webpage hosted information on the Ruffles 4-Point Ridge Tournament dates, tournament prizes, and featured products.
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Mac To School Social Promo
Role: Digital Producer – I fostered collaboration between the promotion facilitators and agency creative teams to create this Instagram promotion. As a client facing producer, I set expectations for the process and created the website timeline for all involved parties to follow. Overseeing all steps of the promotion, I also handled financial documents (SOWs and Purchase Orders) related to fulfillment and procurement.
Promotion Live: August 2022
Client: Cheetos
Mechanic: Sweepstakes – Users who commented on the @Cheetos Instagram sweepstakes post had the chance to win a Cheetos Mac ‘N Cheese Mac Pack. The pack included brand themed school supplies, like a backpack, notebook, iPad, box product, and container.
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CheetosMacNCheese.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: May 2022 – August 2022
Client: Cheetos
Mechanic: Instant Win – Users would buy participating Cheetos Mac ‘N Cheese products, upload a picture of their receipt with the product, and gain a chance to win product-themed swag. The prize pool included a hoodie, a phone case, a smart watch with a custom band, a neon light, a hammock, and a jumpsuit.
“Because Samie knew the website way better than us, we were efficient in our meeting and saved [the client] a difficult conversation.”
— Annie Rosol (Account Director at The Marketing Arm)
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TeamHotPizza.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: March 2023 – April 2023
Client: Papa Murphy’s
Mechanic: Buy-Get – After registering their information, users received a coupon for 40% off a purchase of $15 or more on PapaMurphys.com. Users also had the opportunity to refer another user via a unique referral link. If a registrant entered their information through a referral link, the original referrer received a unique coupon code for 25% off a purchase of $25 or more on PapaMurphys.com.
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PapaMurphysHomeGame.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: September 2022 – December 2022
Client: Papa Murphy’s
Mechanic: Instant Win and Sweepstakes – After registering their information, users entered a sweepstakes for a chance to win a $1,000 Ticketmaster e-gift card plus a $100 Papa Murphy’s digital gift card. From there, users had the option to play the Instant Win spin game for a chance to win a $50, $20, or $10 Fanatics digital gift card.
Samantha Rabino 