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Night Shift
Role: Production Manager – As a production manager, I oversaw the VFX and Lighting departments (12 student artists total). I lead and managed the teams throughout the transition to working remotely due to Covid.
Project released: Winter 2020
Night Shift follows a curious and bouncy little girl as she awaits the presence of someone in the midst of the night. As she waits, she is whisked away by an ethereal Moon Woman for a magical night of play and together they dance among the clouds of the night’s sky.
It was wonderful to work with Filipina women co-directors on this project. With the Filipino characters and personal story of being raised by two parents working opposite shifts, this film remains etched in my heart.
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SunChipsArtSeen.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: November 2022 – March 2023
Client: SunChips
Mechanic: Sweepstakes – During the 2022 Art Basel event, users could vote on their favorite artist via iPads at the live event. The three winners of this contest would design artwork for SunChips advertising and packaging on millions of SunChips bags. After a vote, users had the option to register their information and enter a sweepstakes for a chance to win a year’s worth of SunChips snacks. The website championed artists of diverse perspectives, including people of color and women.
“Samie did an amazing job leading the team to a successful launch. She truly handled every curveball, pivot, and what felt like non-stop urgent asks with such grace and had a team player mentality through it all. Without her flexibility, attention to detail, and very clear and constant communication to the team, this website launch would not have happened.”
— Jennifer Boughton (Account Director at The Marketing Arm)
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ChipsNSips.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: May 2023 – July 2023
Client: Frito-Lay
Mechanic: Instant Win – Users would buy participating snack or beverage product, enter a UPC code and/or Bellmarker code, and gain a chance to play the Instant Win spin game to win prizes from either the “Travel” prize pool or the “Entertainment” prize pool. The prize pool included prizes from jetBlue, Carnival cruises, Great Wolf Lodge, StubHub, Go Bowling, Mall of America, and Regal cinemas.
“I couldn’t have asked for a better producer to go through the journey this website was.”
— Liz Lopez (Account Executive at The Marketing Arm)
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QuakerSuperFan.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: September 2022 – December 2022
Client: Quaker
Mechanic: Instant Win and Sweepstakes – Users would buy participating Quaker products, register their information, and enter a UPC code daily for a chance to win. Every day, users had a chance to instantly win two tickets to their choice of one 2022/2023 regular-season NFL game within the United States. If a user entered three UPC codes, they would be entered into a sweepstakes for a chance to win two gran prize tickets to Super Bowl LVII plus round-trip airfare, hotel accommodations, and transportation to the game.
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BakeOutsideTheLines.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: May 2022 – September 2022
Client: Papa Murphy’s
Mechanic: UGC and Sweepstakes – After registering their information, users could submit a written submission and optional photo of how they “hacked” a Papa Murphy’s product. A winning entry received $25,000 and a feature on the official PapaMurphys.com website. To keep users engaged during the judging interim period, the website hosted a sweepstakes for a chance to win a $50 Papa Murphy’s gift card.
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PapaMurphysForAllFans.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: March 2022 – April 2022
Client: Papa Murphy’s
Mechanic: Instant Win – After registering their information, users could play an Instant Win game to spin a wheel and receive either a Papa Murphy’s coupon or gift card.
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RiceARoniMealMaker.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: June 2022 – August 2022
Client: Rice A Roni
Mechanic: Buy-Get – Users would buy participating Roni Heat & Eat products, enter the UPC code on the microsite, and instantly access an exclusive “Meal Maker” class. The website also included information about the Roni trolley tour with sampling events across the country.
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MorningsWithQuaker.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: February 2022 – May 2022
Client: Quaker
Mechanic: Sweepstakes – Users would buy participating Quaker products, register their information, and enter three UPC codes of participating products. After entering these codes, they would be entered into the sweepstakes for a chance to win $10,000.
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NeverGonnaGiveItUp.com
Role: Digital Producer – I fostered collaboration between the developers and agency creative teams to create this website. As a client facing producer, I set expectations for the process and created the website timeline for all parties to follow. I established the UX and wireframes for the page and ensured the site followed accessibility standards.
Promotion Live: December 2021 – February 2022
Client: Frito-Lay
Mechanic: User-Generated Content Contest – After registering, users would submit their resolution of what they are “never gonna give up” in 2022 for a chance to win $1,000. The written response could optionally include a video.
“It was an absolute pleasure working with Samie. BFY was indeed a stressful project, but she managed it perfectly!”
— Dunya Bulut (Strategic Marketing Manager at ABA Automotive)
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About Me
Hi, you can call me Sam or Samie! I’m keen on diversity, inclusivity in the digital sphere, and fostering a sense of belonging. I love storytelling in media from fictional animated short films to advertising campaigns!
As a creative professional with a passion for animation and design, I am a skilled leader and collaborator. My commitment to creativity and innovation are demonstrated through my various projects in professional, promotional websites as well as personal illustration work.
Your message has been sent, thanks!
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Jumpsuits
Personal project illustrated in Procreate.
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Bathroom Poster
Paid commission illustrated in Procreate.
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Beach Day
Personal project illustrated in Procreate.
Samantha Rabino 